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Research papers

Flying with the Simpsons

This paper is based on a large, multifaceted, multidisciplinary, collaborative and iterative team-based research project involving Air New Zealand and long haul travellers. Whilst a substantial financial commitment, the new interior long-haul design...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Hudson Smales, Horst Feldhaeuser
March 20, 2011
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Citation

Smales and Feldhaeuser (2011a, March 20). Flying with the Simpsons. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/flying-with-the-simpsons